From first interview to shipped design system, I turn research and business goals into products people adopt and keep using.
Products that drive adoption, engagement and growth.
Digital products across apps, web platforms and design systems.
I follow the design thinking method, a human-centered way to solve problems: understand people, define the challenge, explore ideas, then prototype and test early. I test with real data to measure real impact, always balancing business goals and user goals.
Have a project in mind? I'd love to hear about it.
UX Solutions for Senior Coliving Spaces
Many older adults arrive at coliving spaces full of energy and the desire to connect, only to face repetitive routines and limited opportunities to participate meaningfully. The challenge is to rethink how these environments can truly adapt to their needs—making daily life more engaging, purposeful, and aligned with their desire for autonomy and connection.
Design thinking method
Of older adults formed new social connections through group workshops, showing that participation directly strengthens their sense of belonging and reduces isolation.
Of seniors felt more valued after engaging in recreational or educational programs—proving that personalized, stimulating experiences boost emotional well-being and social inclusion.
Design solution
High fidelity
Visual design
Choose how you want to participate
Sign up for internal activities based on your interests and availability, from yoga and creative workshops to discussion circles. Every activity is an opportunity for well-being, learning and connection, always optional, never imposed.
Make shared areas yours
Reserve common areas such as the garden, gym or multipurpose rooms. Enjoy them at your own pace, for quiet reflection, movement or social gatherings, without overlaps or interruptions.
Eat what you want, when you want
Browse daily menus, order specific meals or create your own meal plans. Flexible pricing makes it easy to choose from a variety of plates and combinations, promoting healthy eating that fits your tastes and routine.
Meaningful connection
Where technology meets human interaction. Chat with the AI assistant for personalized recommendations, or let it plan a full week around your energy, mood and preferences. Then connect with fellow residents through chat.
Benefits
Residents join activities more frequently when they feel the options are personally meaningful and aligned with their interests.
Personalized activities positively influence overall health, energy, and mood.
The platform encourages connections between residents with compatible interests, creating natural opportunities for interaction.
Each resident feels like an active and valued member of the community, which reinforces their engagement.
A fulfilling and personalized experience increases satisfaction, leading to longer stays and a deeper commitment to the coliving model.
Integrating external services creates profitability opportunities without increasing operational costs.
Faced with a decline in donations, the Ronald McDonald Children's Foundation needed to revitalize its annual Donation Box Contest—a nationwide campaign that relies on spontaneous generosity from McDonald's customers through physical donation boxes.
Increase engagement and participation in the annual Donation Box Contest through gamification
McDonald's restaurant staff, aged 18–24
Design thinking method
How might we design an engaging gamified experience that motivates young McDonald's employees to lead donation efforts with purpose and ownership?
Heavy app user; loves visual, social, and reward-based experiences.
of McDonald's employees in Guatemala are under 24
Feel valued and connected
I'd love to help boost donations, especially if it means more support for children.
Key Insights
The foundation's donation box campaign lacked engagement from the employees who interact with customers daily. Without emotional connection or clarity of impact, young team members saw the donation box as background noise.
Create an engaging, gamified experience that connects young McDonald's employees with the purpose behind the annual donation campaign, turning passive participation into active ownership
Design solution
Each McDonald's restaurant must represent one team. Employees join forces to complete donation challenges together, fostering collaboration and a healthy sense of competition across branches.
Complete challenges, and increase donations
DonarDesigned and implemented gamification elements strategically, integrating incentives to motivate users to actively participate and promote the campaign. Balanced game mechanics with a seamless user experience to ensure both engagement and ease of use.
Group savings management app, made to keep every turn, contribution and payout clear for everyone in the circle.
Cuchubal brings the traditional rotating savings circle to your phone. Members contribute on a schedule, take turns receiving the pot, and everyone can see who has paid and who is next.
Built from the data provided, this persona captures how people in a savings circle organize, pay and trust each other.
Marta organizes a monthly savings circle with neighbors and coworkers. She is trusted by everyone, and tired of tracking payments in notebooks and group chats.
One home for every circle you belong to: see your next turn, your next contribution and the pot at a glance.
Gentle nudges keep contributions on time, and celebrate every payout.
Your turn is next. Your payout arrives on Friday.
Luis added his contribution.
Your contribution is due tomorrow.
You received your share of the cuchubal! Q 2,400 from Los Chapines is already in your account.
A calm, playful interface that makes money feel simple: big numbers, clear states and one obvious action per screen.
Earnings, active groups and quick actions
Name, dates, amount and frequency
Pick who joins from your contacts
Turn order, fines and an emergency fund
Members get invited and the cuchubal starts once everyone accepts
Create a premium, performance-driven experience aligned with Mazda's global brand, while adapting to the local market context.
Mazda Guatemala's website was redesigned to elevate the brand's digital presence while improving usability, content structure and lead generation performance.
A restrained palette of deep black and clean white, warmed by a bronze accent that evokes premium craftsmanship.
More usability, a clearer content structure and stronger lead generation, with a premium experience adapted to the local market.
Explore the pagesA website redesign for one of Guatemala's leading commercial center networks, built to unify the brand, simplify navigation across locations and bring the community closer.
The objective was to redesign the digital platform to unify the brand ecosystem, improve user navigation across locations and strengthen community engagement through a scalable and modern web experience.
The kids’ club: games, events and rewards for the youngest visitors.
Pradera operates multiple shopping malls across the country, each with its own digital needs. The challenge was to create a centralized digital presence that could represent all of them while maintaining clarity, accessibility and operational consistency.
SolutionOne scalable platform with clear navigation by location, a vibrant visual system and content structured around what visitors look for: shops, food and entertainment.
Find the best national and international brands.
Enjoy a wide variety of restaurants and cafés.
Spaces designed for fun and special events.
11 centers across 8 departments. Find yours.
Most of Pradera's visitors browse from their phones, so every screen started on mobile. The same system then grows into a fully responsive desktop experience, designed with the same care, so the site feels at home on any device.
Explore the key pagesAn e-commerce experience that turns the personality of a fast-growing cookie brand into a seamless, conversion-driven store.
Lulis is a fast-growing cookie brand focused on playful identity, premium ingredients, and highly visual product appeal.
The objective of this project was to design an e-commerce experience that translated the brand's vibrant personality into a seamless, conversion-driven digital platform.
Saturated colour blocks, geometric shapes and loud headlines carry the brand's personality into every screen.
Close, appetite-first photography lets texture and fillings do the selling.
Large product shots on bold backgrounds make every flavor feel like a collectible.
Balance bold visual storytelling with structured usability, so the website feels immersive and fun while remaining intuitive, fast, and optimized for purchase.
Let the brand shout in the hero and photography, then keep the shopping path calm and predictable.
Drag the cards or pick a tab to move through the key moments of the shopping journey.
Every component is built to make the next step obvious: choose a pack, add to cart, keep browsing. Try them.
Galletas recién horneadas hasta la puerta de tu casa
A bold brand and a structured interface working together, so every visit ends with a full box of cookies.
Explore the screensAn interactive digital brand book for Oriflame associates, connected to Canva so they can turn the brand into business cards, brochures and more. Designed for desktop, tablet and mobile.
This project was conceived for Oriflame associates: an immersive digital brand book that explains the logo, color palette, typography and story of the brand through an interactive narrative.
It goes beyond guidelines. The platform connects with Canva, so associates can sign in and use ready-made brand templates to design their own business cards, brochures and other materials, always on brand.
The five elements of UX design guided every decision, from the first goal to the final pixel.
Why the brand book exists and who it serves.
What the platform includes, and what it leaves out.
How sections connect and how people move between them.
Wireframes that set the layout, navigation and hierarchy.
Color, type and imagery that make it feel like Oriflame.
Desktop version
Click a panel to open a chapter, drag sideways, or use the arrows.
Oriflame Sans Print
More than a beauty company, we are a community that changes lives, inspired by your dreams.
Hover or tap a color to read it. Primary colors carry the brand, secondary colors add energy for events and seasonal pieces.
A website for Achungo Children’s Center, a nonprofit educating vulnerable children in rural Kenya, built to help volunteers and donors take a first step.
See the screens
Achungo Children’s Center educates more than 800 vulnerable children in rural Homa Bay County, Kenya. The challenge was to communicate that work to people who have never visited.
Volunteers who might travel or pray with the team, and people or companies who might give. Each action has its own section, its own color and a button.
January and June · 10 days
$100 pays for a year of education.
Three years of school
Scroll inside each frame to read the full page, just like a visitor would.
Numbers first, then the story: key figures, a “What we do” panel, programs in color bands and a donation card.
The founder’s story, community numbers, an interactive timeline, Kenyan operations, mentors and a clear note on stewardship.
Supporters arrive from emails, social posts and search on any device. The layout, buttons and donation card adapt so the main action stays within reach.
A green “Give Now” button sits in the navigation on every page.
Large, warm photos of students come before any explanation.
Candid, ECFA and Charity Navigator badges sit next to the donation options.
A redesign of Omni Interactions’ website that sharpens the UX, the wording and the communication for the leaders who buy customer-support capacity.
See the screensOmni Interactions is a BPO built around a fractional, on-demand workforce. The challenge was to make that model easy to grasp in seconds for the people who decide on customer-support capacity.
The redesign reworks the UX, rewrites the messaging around the buyer’s problem, and puts proof and clear next steps on every page.
Headlines name the buyer’s problem first, in plain language, instead of describing the company.
“Stop staffing for peaks. Start scaling to demand.”
One idea per section, scannable cards and tabs, and a single, consistent action to take next.
“See how it works” · “Book a demo”
Proof comes early: results, compliance and real use cases sit right next to every claim.
97% CSAT · SOC 2 · HIPAA · PCI
Three decisions shaped every page: lead with the buyer’s problem, make each step easy to scan and act on, and show evidence before the ask. They hold up on desktop and on mobile.
Headlines name the pain first: peaks, idle cost, rigid contracts.
One clear idea per section, shown next to the visual that proves it.
The promise stays short and readable on a small screen.
Numbered steps make the model easy to follow in seconds.
Intraday, weekly, monthly: coverage explained in one tap.
Stacked cards and steps keep the flow simple to thumb through.
Key differentiators in a few words each, one per row.
Four headline results give quick evidence before any claim.
SOC 2, HIPAA and PCI answer procurement questions early.
Industry examples with real numbers, ready to scan on mobile.
The About page puts the team first, then explains what makes Omni different and the values behind the work.
Navy and teal carry the message, soft grey gives the content room, and orange is saved for the main conversion action.
Scroll inside each page to see it from top to bottom.
the digital experience ✱Spyro Challenge helps developers and professionals build UX knowledge through interactive modules, challenges and a card game.
See the screens
In an increasingly digital world, CRM systems have become essential tools for managing business operations. Yet many of these platforms fail to meet user expectations: clunky interfaces, steep learning curves and limited personalization create friction, frustration and, ultimately, abandonment.
The challenge was to design a more human-centered experience that is intuitive, engaging and easy to integrate into daily workflows.
of users abandon a software platform if it feels too complicated or unintuitive.
of industrial users say poorly designed software causes frustration and disinterest, directly affecting productivity.
Users in professional environments respond better to gamified, scenario-based learning than to static manuals or theory.
“I don’t have time to fight with software. I need tools that work with me, not against me.”
Luis is a highly capable backend developer who writes clean, scalable code. His daily work revolves around logic, databases and system architecture. When it comes to UX/UI, though, he often feels out of his depth. He is frequently asked to implement design decisions without fully understanding the user experience behind them.
CRM systems in industrial and technical environments are often complex, unintuitive and not designed with users in mind. This leads to frustration, high abandonment rates, long onboarding processes and poor collaboration between designers and developers. Many developers are expected to implement interfaces without understanding UX principles, causing misalignment, inefficiencies and low user satisfaction.
Spyro Challenge is a gamified learning ecosystem designed to humanize the digital experience. It equips developers and professionals with accessible UX knowledge through interactive modules, challenges and a physical card game. By combining gamification, personalization and interactivity, it simplifies UX concepts, boosts CRM adoption, strengthens cross-team collaboration and makes learning engaging, practical and continuous.
UX concepts become simple, CRM adoption grows, cross-team collaboration gets stronger and learning stays engaging, practical and continuous.
Take the level test
Learn in short modules
Practice with scenarios
Earn badges and level up
The UI was designed to feel approachable for people who may not know UX concepts. It blends game-inspired visuals with practical learning components, so progress feels motivating, not like homework.
Each module focuses on one UX/UI principle and is separated into easy-to-navigate lessons.
Cards with module counts and certification tags let people track what to learn next.
A short test personalizes the learning path by role, level and knowledge.
Scenario questions turn theory into quick, hands-on challenges with instant feedback.
Badges, scores and a clear “Continue” keep momentum after every challenge.
Visible achievements reflect each user’s progress.
Continuous learning is rewarded, one challenge at a time.
Small moments of satisfaction after completing a challenge.
Headlines use −1% letter spacing; body text uses 0 to 0.5%.
Scroll inside the Learn page to read it from top to bottom.
CRM adoption. Thanks to gamified learning, users feel more confident and engaged with the platform, reducing resistance to change.
Better team collaboration. A shared understanding of UX principles fosters smoother communication between developers, designers and business teams.
